Project Dark Horse

About Us

Meet the Creator

Colby Innovations LLC, an Arizona-based startup on a mission to empower the 50+ population with better solutions for health and wellbeing. Their flagship initiative, Project Dark Horse, aims to arm millions of 50+ aged individuals by 2029, ensuring active and injury-free lives for a more vibrant lifestyle.

Meet the Creator

Meet Samuel Colby, a man whose passion for fitness and understanding of the human body ignited a revolutionary journey towards transforming lives. With over two decades of expertise as an exercise and post-rehabilitation specialist, he knew that traditional fitness equipment had its limitations and that there had to be a better way to app

One pivotal day in 2007, while coaching an adult fitness class amidst the clattering sounds of gym equipment, Samuel experienced a moment of inspiration like no other. A brilliant idea struck him with the force of lightning – an idea that would reshape the world of fitness forever.

Undeterred by the challenges that lay ahead, Samuel spent the next ten years dedicating himself to refining his groundbreaking concept. In 2017, fueled by unwavering determination, he took a courageous leap of faith and closed down his successful wellness center to bring his innovation to life.

At the core of his invention was a unique pump, a marvel of engineering that provided bi-directional core-engaging resistance. This ingenious design not only elevated heart rates but also offered a safe and non-load bearing way to strengthen muscles. Samuel's visionary spirit extended further with his "brain" for the machine, a smart system that tracked motion, force output, repetitions, and more in real-time.

Drawing inspiration from invigorating aquatic exercises, Samuel's creation incorporated the concept of bi-directional isokinetic resistance, setting the stage for the ultimate fitness solution. With its compact size and astonishing workout potential, he envisioned his creation as a game-changer for the 50+ population and even dreamed of its potential for use in Space.

Through countless iterations and relentless dedication, the Dark Horse Machine emerged, a name chosen with affection by its creator. Like a mythical dark horse, it appeared unassuming on the surface, but its effectiveness, efficiency, safety, and convenience made it a true fitness powerhouse.

Yet, Samuel's ambition extended beyond simply transforming exercise routines. His creation became a beacon of empowerment, encouraging individuals to embrace fitness with a newfound sense of purpose and determination. With the Dark Horse Machine, people discovered the power to break barriers, tap into their full potential, and achieve feats they once deemed impossible.

Samuel Colby's legacy spread far and wide, inspiring those who aspired to make a difference through their passions. His journey stood as a testament to the remarkable impact of innovation, perseverance, and the unwavering belief that a single idea, nurtured with dedication, had the power to change lives forever. In the annals of fitness history, Samuel's name shines brightly as a visionary whose brilliance illuminated the path to a healthier and more empowered world.

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Growth Game Plan

Unlocking the Fountain of Strength: Empowering the 50+ Community with Isokinetic Smart Home Gyms!

Project Dark Horse aims to revolutionize the well-being of the 50+ population by offering a highly convenient and space-efficient physical augmentation device. The business model follows a strategic approach to raise capital, generate awareness, and maximize sales while prioritizing the health optimization of users.

Early Adopter Phase:

Initially, the focus is on manufacturing the Dark Horse Machine and targeting Early Adopters. These individuals have the opportunity to purchase the machine before anyone else, enjoying exclusive benefits such as receiving it earlier than the general market and obtaining significant discounts.
This initial round of manufacturing serves a dual purpose of raising capital through Early Adopter purchases while rewarding them for their support and trust in the product.

Targeting the 50+ population:

After the initial manufacturing phase, the business shifts its marketing efforts towards the 50+ population. By specifically targeting this demographic, Project Dark Horse aims to raise awareness among a large and influential community of mature individuals.
Pre-selling Dark Horse Machines to the 50+ population allows for additional capital generation and further validates the demand and potential success of the product.

Research Studies and Demonstrations:

Concurrently with the fundraising efforts, Project Dark Horse conducts research studies on the 50+ population to showcase the positive effects of incorporating regular exercise programs with the Dark Horse Machine.
These studies help build credibility, demonstrate the benefits of the product, and attract potential customers by providing scientific evidence of its effectiveness in optimizing health and well-being.

Goal of Selling 50 Million Dark Horse Machines:

The ultimate mission and goal of Project Dark Horse is to sell 50 million machines to the 50+ population by 2029. This ambitious target aligns with the vision of empowering millions of individuals to lead active and healthy lives, mitigating the risks of age-related health conditions.

By combining strategic phases of manufacturing, targeted marketing, research studies, and a clear sales goal, Project Dark Horse aims to create a sustainable business model that not only raises capital but also drives awareness, promotes customer satisfaction, and positively impacts the lives of the 50+ population.

Why Individuals Aged 50+ Avoid Exercise

Lack of Time

Busy schedules and various responsibilities can make it challenging to find time for exercise.

Physical Limitations

Age-related physical limitations such as joint pain, mobility issues, or reduced flexibility, can make exercise difficult or uncomfortable.

Fear of Injury

Apprehension about the risk of injuries, falls, or accidents during exercise may discourage engagement.

Lack of Space

Exercise equipment designed for home use often poses challenges with assembly, space requirements, and learning curves, discouraging many individuals from pursuing home exercise routines.

Lack of Knowledge

Insufficient awareness or understanding of appropriate exercise routines, techniques, or suitable activities for their age group can be a barrier.

The Problem

Falls are a significant public health concern, especially among older adults.
According to the World Health Organization (WHO), falls rank as the second leading cause of accidental or unintentional injury deaths worldwide.
Regular exercise can play a crucial role in reducing the risk of falls among seniors.
Exercise helps improve muscle strength, flexibility, and balance, all of which are vital for maintaining stability and preventing falls.
Tailored exercise programs designed for the needs and capabilities of older adults can effectively reduce falls and fall-related injuries.
Limited space and time can be potential obstacles for seniors to exercise regularly and effectively.
Some seniors may have restricted access to exercise facilities or prefer to exercise at home due to mobility issues or other constraints.
In such cases, it's essential to find exercises that can be done within the available space and time constraints.

The Solution

The Dark Horse Machine is the most compact and versatile hydraulic training machine globally, occupying only 2' x 2' of floor space.
It offers simultaneous improvements in strength, stability, flexibility, cardiovascular health, and core stamina, enhancing muscle tone and preventing fall-related injuries.
The machine was designed with a mission to improve the physicality of the aging population and significantly reduce catastrophic falls associated with aging.
Regular use of the Dark Horse Machine can safely and effectively increase muscle mass, bone density, balance, and stability in aging individuals.
Project Dark Horse aims to empower and equip 50 million individuals aged 50 years and older by 2029, promoting vitality, robust health, and unwavering strength.
The project aims to create a future where injuries and falls become relics of the past, leading to a radiant flame of resilience and joy during life's golden years.